General Marketing

BUS 101 Business Principles/Practices
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This is a survey of the functions related to general business operations such as the role of business in the community, the forms of ownership, the means of production in modern industry, the relationship of labor and management, the trends in contemporary business, the system of marketing, and the dimensions of business finance. It includes a hands-on study of the stock market.

BUS 103 Business Computer Applications
3-3-1 (Lecture/Standard Lab) This introductory course demonstrates how a computer operates and its common uses, using laboratory assignments utilizing spreadsheets, database management, word processing, and presentation software demonstrating end-user competency. Both internal and external networking will be utilized through applications, e-mail, and Internet assignments.

BUS 105 Principles of Marketing
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This is a comprehensive analysis of the systems approach to the concept of marketing. It covers both the principles involved in the concept and the practices demanded of a marketing organization in the specific areas of promotion, pricing, product management and distribution of customer-oriented services.

BUS 201 Business Law I
3-3-0 (Lecture/Discussion) This course offers an overview of the legal environment as it relates to common business transactions and obligations. Topics include negligence and other torts, sales law, contracts and other selected topics.

BUS 206 Promotional Strategies
3-3-0 (Lecture/Discussion)/3-0-0 (Web) An academic investigation is provided in this class followed by practical applications of the step-by-step procedures involved in formulating advertising and public relations messages and transmitting them through various media and/or other promotional relations programs.

BUS 207 Organizational Behavior
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This is an experiential examination of interpersonal relationships as they affect one's ability to function in the world of work. Topics include self-understanding, as well as the understanding of others, motivation and productivity, morale, conflict and change management, stress, ethics, diversity, goal setting and self-managed work teams. Prerequisites: BUS 101 or instructor permission.

BUS 208 Professional Sales
3-3-0 (Lecture/Discussion) This is an analysis of the principles and practices upon which the preparation for selling and the actual steps in the selling process are predicated. Included in the course is an actual experience performing a sales presentation.

BUS 240 Internet Marketing Concepts
3-3-0 (Lecture/Discussion) This introductory course will introduce the students to basic Internet marketing concepts. Students will be introduced to pricing strategies, distribution strategies, and promotional strategies for e-commerce companies. Prerequisites: BUS 101, BUS 105.

BUS 241 eBusiness Strategies
3-3-0 (Lecture/Discussion) Course provides student with the background needed to create an effective Web site. Importance is placed on planning and analysis and includes entrepreneurial aspects. Topics include an overview of the New Economy, planning a Web site, advertising considerations, developing a marketing case, ensuring maximum site performance, promoting the site and customer service considerations. Prerequisites: BUS 105.

BUS 278 Business Internship
1-0-0 to 9-0-0 (Variable) The Business Internship is a supervised on-the-job learning experience designed to provide students the opportunity to apply business competencies in a work environment. Prerequisites: With some exceptions, students must have completed 75% of the coursework in the pursued degree/certificate program and have a grade point of 2.5 in the program and 2.0 overall. Comments: See Internships under Permission Codes for more information.

BUS 115 Small Business Management
3-3-0 (Lecture/Discussion) This course is an introduction to the procedures involved in owning or operating a small business such as planning considerations, marketing plans, financing, legal issues, inventory control/purchasing, insurance, pricing, location, ethics, and social responsibility.

BUS 203 Human Resource Management
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This course is a study of the techniques of supervising and coordinating the work of others including employment interview methods, training procedures, supervision of employees, improvement of interpersonal relationships, policies for labor-management relations, and labor legislation. Prerequisites: BUS 101 or permission of the instructor.

BUS 210 Quality Management
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This is an in-depth course in total quality management. Emphasis will be placed on motivation and job-skills relationships, organization for TQM, technical aspects of TQM, and continuous improvement/customer satisfaction.

BUS 212 Personal Finance
3-3-0 (Lecture/Discussion) This course is planned to help develop personal economic management. Topics covered include budgeting, cost of installment buying, insurance coverage, buying a home, estate and tax planning, and using consumer protection agencies.

BUS 220 ISO Standards
1-1-0 (Lecture/Discussion) This is a comprehensive overview of the ISO 9000 family of standards that explains which is used when and by what types of organizations. The course explores the ISO 9000 numbering system as well as the various steps in implementing the standards and preparation for ISO certification. Prerequisites: BUS 110 or instructor permission.

BUS 263 Supervision
3-3-0 (Lecture/Discussion) Emphasizing a practical skills-building approach, the course includes applications in the basic functions of supervision: planning, organizing, staffing, leading, evaluating employees, supervising groups, controlling quality, productivity improvement, managing change and conflict, labor relations, and time and stress management. Prerequisites: BUS 101 or permission of the instructor.

CIS 115 PC Hardware & Software Support
3-2-3 (Lecture/Standard Lab)/3-0-0 (Web) This course introduces computer hardware and operating systems, covering skills such as installation, building, upgrading, repairing, configuring, troubleshooting, optimizing, diagnosing, and preventive maintenance with additional elements of security and soft skills. The objects of the CompTIA A+ Essentials and IT Technician objectives will be covered. Prerequisites: BUS 103.

CIS 170 Web Page Coding
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This course is designed to prepare the students for creating and updating web pages using only a text editor and browser. The sharing of information through the use of text, graphics, sound, video, buttons, and linking to other web pages will be explored. Students will design, create, and publish a web site using the skills learned in this course. Prerequisites: BUS 103.

MATH 216 Business Statistics
3-3-0 (Lecture/Discussion) This is an introductory course in descriptive and inferential statistics for students in business. This will be an applications oriented study of statistical analysis. Business applications should be the primary focus of the course. Major topics of study will be descriptive statistics, binomial probability distribution, normal probability applications, central tendency, variability, distribution shapes, sampling techniques, comparison testing, hypothesis testing for the mean, and for proportions using the chi square, simple multiple regression analysis, and interval estimation. The objectives of the course are to develop the skills to apply these concepts in conjunction with statistical analysis software and the TI-83 calculator, and to make appropriate decisions regarding actual business problems. Students will be required to use statistical software on a computer. Prerequisites: MATH 120 or instructor approval for KVCC business students.

BUS 160 Business Writing Skills
3-3-0 (Lecture/Discussion) This course reinforces the usage of correct language and style skills required in business writing, such as grammar, commas, semicolons, colons, and other punctuation marks. Effective sentences, paragraphs, and proofreading skills are stressed. Business memos, persuasive letters, public relations letters, response letters, and informative letters are also stressed. In addition, effective methods for communicating electronically are covered in this course. Prerequisites: BUS 111 or keyboarding 40 wpm, BUS 109 or MS Word experience.

ENG 110 College Writing I
3-3-0 (Composition)/3-0-0 (Web) This college writing course will help students become more competent and confident writers. It will enable students to practice and become more skillful in the different stages of the writing process: generating ideas, planning and organizing, rough-draft writing, revising, refining, and proofreading. Students will write a variety of papers, no less than six, such as papers narrating and describing experiences, summarizing information, explaining an idea or concept, and supporting an opinion. Other assignments may include a journal, a letter seeking employment, a letter to the editor, and answering essay exams. Research skills, such as using the library and following appropriate documentation style in citing sources, will be taught. Students will improve their grammar, style, and thinking skills and learn how to produce writing necessary for success in further academic and employment pursuits. Prerequisites: Minimum ACT Writing Skills score of 18 or COMPASS score of 70 or ENG 098 or ENG 099 and ACT Reading score of 14 or COMPASS score of 65 or TRS 096 and TRS 105 or ENG 099.

BUS 102 Math for Business & Industry
4-4-0 (Lecture/Discussion)/4-0-0 (Web) This course is a practical application of mathematics to the problems of business and industry including percentage, simple interest and discounts, averages, compound interest, and commission. Units of the course will cover depreciation, payroll, taxes, tables, and charts.

PSI 100 Introduction/Political Science
3-3-0 (Lecture/Discussion) This class will examine principles of political science. Topics to be discussed are ideological differences (e.g. Liberalism, Communism, Fascism), comparative governments (e.g. American Constitutionalism and Parliamentarian), American Federalism, international relations, and the roles of legislatures, executives, and judiciaries.

PSI 101 American Government
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This course serves as an introduction to American Government by examining the characteristics of the legislative, executive and judicial branches. The course also looks at the role played by political parties, interest groups, the media, and foreign policy.

PSI 102 State and Local Government
3-3-0 (Lecture/Discussion) This is a study of state and local politics with emphasis on the role of the governmental institutions that provide and administer public schools, social services, infrastructure needs, and the courts. The course also offers an in-depth look at the Michigan state government and its relationship to the United States federal government.

ECO 202 Microeconomics
3-3-0 (Lecture/Discussion)/3-0-0 (Web) This course surveys basic microeconomic theories and applications. Microeconomics is the study of how consumers, wokers, firms, and givernment behave with respect to the choices each must make. The course centers on price and output determination in a market system. Related topics include: consumer choice, cost behavior, competition versus monomoply, and resource markets. Prerequisites: Minimum ACT Writing Skills score of 25 or COMPASS score of 95 or successful completion of ENG 110 and minimum ACT Reading score of 14 or COMPASS score of 65 or TRS 096 and TRS 105 or ENG 099 and minimum ACT Math Test score of 20 or COMPASS Algebra Test score of 34 or MATH 096.

WPE 101 Principles of Fitness & Health
2-2-0 (Lecture/Discussion) Students will learn the components of health related fitness. Topics include cardiorespiratory endurance, muscular endurance, strength, flexibility, nutrition, substance abuse, holistic health, and STD's. Discussion as well as activity is a part of most topics. Each student plans and implements a personal exercise program.

WPE 109 Water Safety Instructor
2-1.5-1.5 (Lecture/Standard Lab) This is a course designed for the swimmer who wants to teach infants, children, or adults. The course is taught in three phases: (1) Fundamentals of Instructor Training (FIT) which is required to teach any American Red Cross course; (2) review of swimming and water safety skills; (3) methods of teaching swimming and water safety skills, organizing classes, and evaluating skills. Course standards qualify successful students for certification as American Red Cross Water Safety Instructors. Prerequisites: WPE 260 or equivalent.

WPE 110 Lifeguard Training
2-1.5-1.5 (Lecture/Standard Lab) The primary purpose of this course is to provide entry-level lifeguard candidates with the skills and knowledge to prevent, recognize, and respond to emergencies and to provide care for injuries and sudden illnesses until advanced medical personnel arrive and take over. Successful completion qualifies students for American Red Cross Lifeguard Training Certification, Automated External Defibrillation (AED) Certification, First Aid, CPR for the Professional Rescuer, and an optional Waterfront Lifeguard Certification. Prerequisite: WPE 260 or equivalent.

WPE 112 Safety and First Aid
2-2-0 (Lecture/Discussion) This course is a study of the practical aspects of first aid and cardiopulmonary resuscitation. Successful completion of the course qualifies a student for certification from the American Red Cross in: (1) Responding to Emergencies; and (2) Community CPR (upon request CPR for the Professional Rescuer).

WPE 115 Beginning Coaching Techniques
3-3-0 (Lecture/Discussion) This course deals with the psychology of coaching sports. Typical problems encountered by coaches as well as current trends and issues in coaching will be discussed. Topics include coaches' and athletes' personalities, coaching philosophy, motivational techniques, discipline, communication, budgeting, and administration of athletics. Successful completion of the course qualifies a student for a beginning and intermediate certification through the Michigan High School Athletic Association (MHSAA) Coaches Advancement Program (CAP).

WPE 116 Advance Coaching Techniques
3-3-0 (Lecture/Discussion) This course is designed for coaches who wish to have a better understanding of conditioning athletes of various sports. Topics include: aerobic/anaerobic conditioning, strength training, plyometrics and jump training, developing quickness and speed, working with parents, managing your time and energy, and teaching tactical and technical skills. Successful completion of this course qualifies a student for an advance coaching certification through the Michigan High School Athletic Association (MHSAA) Coaches Advancement Program (CAP). Prerequisites: WPE 115, Beginning Coaching Techniques.

WPE 117 Sports Officiating-Basketball
1-.75-.75 (Lecture/Standard Lab) This course is designed for individuals who wish to begin officiating basketball. Class organization will consist of lecture/discussion of the rules and practical lab experiences. The course will be taught in accordance to the officiating techniques prescribed by the National Federation and the Michigan High School Athletic Association (M.H.S.A.A.). Each class member will qualify for certification as an official with the M.H.S.A.A.

WPE 118 Sports Officiating-Volleyball
1-.75-.75 (Lecture/Standard Lab) This course is designed for individuals who wish to begin officiating volleyball. Class organization will consist of lecture/discussion of the rules and practical lab experiences. The course will be taught in accordance to the officiating techniques prescribed by the National Federation and the Michigan High School Athletic Association (M.H.S.A.A.). Each class member will qualify for certification as an official with the M.H.S.A.A.

WPE 120 Nutrition for Wellness
2-2-0 (Lecture/Discussion) This course provides a study of the basic nutrients and their relationship to good health, weight control and exercise.

WPE 122 Coaching Techniques-Basketball
2-2-0 (Lecture/Discussion) This course will prepare individuals who wish to coach junior high school, senior high school, and/or club basketball. The teaching of techniques and tactics will be emphasized with an emphasis on skill progression. In addition, team selection, organization, and preparation as well as pre-, during, and post- game preparation will be covered.

WPE 124 Holistic Health
3-3-0 (Lecture/Discussion) This course is an introduction to the basic principles and practices in the field of holistic health and wellness. Special emphasis is given to the philosophy of holisms in psychology, medicine and fitness, as well as specific techniques to enhance each student's individual experience toward wellness.

WPE 125 Contemporary Health Issues
3-3-0 (Lecture/Discussion)/ 3-0-0 (Web) This course is designed to identify and examine contemporary health issues. It explores the environmental, personal, and social factors affecting individual and societal mental and physical health. The course includes guidelines for becoming an intelligent consumer of health care products and services.

WPE 128 Managing Stress
1-1-0 (Lecture/Discussion) This course deals with both the positive and negative aspects of stress in modern life. Stress management techniques and coping strategies are emphasized.

WPE 131 Fundamentals of Personal Train
3-3-0 (Lecture/Discussion) This course deals with the physiological and behavior aspects of personal training. At the end of the course, the student will be prepared to take a certified personal training exam of their choice. The goal of the course is to master the basic facts, concepts, principles and skills of developing and implementing individual physical fitness programs. Major topics include: cardiovascular disease risk factors, medical screening, exercise and safety, blood pressure assessment, basic anatomy and kinesiology, strength training, flexibility, cardiovascular prescription, nutrition, weight management, and facility operations. Prerequisites: WPE 101, WPE 125 or equivalent.

WPE 140 Elementary Move & Activities
3-3-0 (Lecture/Discussion) This course is designed for students who will be working with children, i.e., elementary classroom teachers, preschool educators, special education teachers, child care providers, and youth coaches. Students will learn how to teach physical activities, fundamental skills, movement concepts, fitness activities, and games. Application of the content will be through directed labs, observations, and practice teaching sessions.

WPE 145 Physical Educ Method:Early Ele
3-3-0 (Lecture/Discussion) This course is designed to prepare physical education majors and minors for their professional internship. The content in this course is centered on teaching physical education. Theoretical and applied learning experiences will be provided which will enable the student to select, plan, and present developmentally appropriate activities for children in preschool through second grade.

WPE 150 Foundat's/Health, Phys Ed, Rec
3-3-0 (Lecture/Discussion) This is an introductory course for students majoring or minoring in physical education. The course deals with the entire field of health, physical education, and sports science. History of the field will be covered as well as current issues and future direction.

WPE 151 Walk/Run for Fitness
1-.75-.75 (Lecture/Standard Lab) A course designed to examine the components of fitness as they relate to walking and running. Specific areas which will be included in the course are developing a personal fitness program, conditioning and training progression, nutrition and examining common injuries.

WPE 152 Swimming for Fitness
1-.75-.75 (Lecture/Standard Lab) This class is designed to physically develop the heart and lungs through swimming. Emphasis will be placed on different methods of achieving fitness. Students experience the overload principle, aerobic training, interval training, distance training, and repetition training. Measurements are taken periodically to determine the "aerobic" level. Prerequisites: Ability to confidently swim at least 100 yards.

WPE 153 Weight Training for Fitness
1-.75-.75 (Lecture/Standard Lab) This is a course using scientific principles to develop muscular and cardio-respiratory fitness. A circuit training approach is used, alternating the use of a variety of resistance machines with aerobic conditioning using a wide variety of contemporary exercise equipment.

WPE 155 Aerobic Exercise
1-.75-.75 (Lecture/Standard Lab) This course provides instruction and practice in aerobic activity accompanied by music leading to the enhancement of health, fitness, and aerobic capacity.

WPE 156 Water Aerobics
1-.75-.75 (Lecture/Standard Lab) This class is conducted in shallow and/or deep water so that nonswimmers may participate. Students will be taught aerobic movements, water exercises with resistance equipment, and stretching before and after the exercise session. Students will know the health related fitness components of flexibility, body composition, cardiovascular endurance, muscular strength and muscular endurance. An opportunity to be tested on these components is provided.

WPE 159 Beginning Golf
1-.75-.75 (Lecture/Standard Lab) This course is designed to help students develop skills and etiquette necessary to be successful in golf. All segments of the golf swing, as well as putting, will be introduced.

WPE 160 Beginning Swimming
1-.75-.75 (Lecture/Standard Lab) This is a beginning level course in instructional swimming. Skills to be taught are basic water conditioning, basic crawl stroke, basic backstroke, elementary backstroke, treading water and a forward dive. This course is designed for non-swimmers and weak swimmers (people unable to swim a minimum of 50 yards).

WPE 161 Beginning Tennis
1-.75-.75 (Lecture/Standard Lab) Tennis is a highly skilled sport which contributes to cardiovascular fitness. This course is designed for the beginner or novice. Basic skills such as the ground strokes, the serve, and the volley are taught as well as scoring, rules, and basic strategy.

WPE 162 T'ai Chi
1-.75-.75 (Lecture/Standard Lab) This course is a study of the ancient Chinese art of T'ai Chi Chuan - slow, graceful, no-impact, powerful movements that will help each student achieve mental, physical and emotional balance.

WPE 163 Yoga
1-.75-.75 (Lecture/Standard Lab) This course is a study of Hatha Yoga, which is a system that uses: asanas--poses; pranayama--breathing; and shavasana-- relaxation of mind/body to help each student achieve physical, mental and emotional balance.

WPE 168 Volleyball
1-.75-.75 (Lecture/Standard Lab) The volleyball skills of setting, passing, serving, hitting, and blocking techniques will be stressed. Strategies of offense and defense will be taught and practiced.

WPE 170 Introduction/Massage Therapy
1-.75-.75 (Lecture/Standard Lab) An introduction to massage therapy, this course brings the focus of stress reduction and relaxation techniques to the student. The techniques taught can be helpful throughout one's adult life. Students, working with partners, will be given options in regard to apparel worn. Individual modesty levels are always respected. Techniques utilized will be discreet and carefully supervised by certified massage therapists. Comments: This course is offered through KVCC, but conducted by the Kalamazoo Center for the Healing Arts at 6350 West KL Avenue.

WPE 171 Beginning Pilates
1-.75-.75 (Lecture/Standard Lab) This course is based on the work of Joseph Pilates in the field of exercise. The basic exercises introduced will help unite body and mind providing balance and an increase in flexibility, body awareness and posture alignment. The course will incorporate correct breathing techniques and proper strengthening of the smaller important core stabilizer muscles.

WPE 173 Free Weight Training
1-.75-.75 (Lecture/Standard Lab) This is an introduction to weight training using primarily free weights to achieve the expected results of student effort. Progressive resistance plans will be developed and followed. The plans will be designed for each individual student with emphasis on strength, power, or muscle definition. Safety procedures will be demonstrated and followed at all times.

WPE 176 Scuba Diving
2-1.5-1.5 (Lecture/Standard Lab) This is the entry-level course in diver education. Course covers information on physics, physiology, medicine, and environment. Practical aspects of the course cover equipment, gear usage and familiarization drills. Open-water training is conducted. Students who complete all requirements receive SCUBA certification. Prerequisites: Students must have healthy lungs, not be suffering from asthma, or any other airway-restricting condition. Students must also be comfortable swimmers. Pool evaluation will be given first session.

WPE 177 Karate
2-1.5-1.5 (Lecture/Standard Lab) An introduction to the art of Okinawan Karate-do, this course provides the basics and fundamentals of self defense and the philosophy of Karate. Special emphasis is placed on development of speed, timing, balance, endurance, and concentration. Comments: Students are required to purchase the appropriate clothing (karate gi), at a retailer of your choice for approximately $40.

WPE 178 Indoor Cycling/Fitness
1-.75-.75 (Lecture/Standard Lab) This is a course using scientific principles to develop muscular endurance and cardio-respiratory fitness. A variety of stationary bicycling approaches are utilized in this class. This class takes place in the fitness center. This class utilizes a standard class lab format in which the student will meet with the class and the instructor on a regular basis for the scheduled class time.

WPE 179 Cardio Training - Basic
1-.75-.75 (Lecture/Standard/Open Lab) This is a course using scientific principles to develop muscular endurance and cardio-respiratory fitness. A variety of approaches are utilized in this class including: exercise bicycles, tread mills, elliptical machines, cardio steppers, rowing machines, and other forms of cardio equipment. This class takes place in the fitness center. This class utilizes a standard class lab format in which the student will meet with the class and the instructor on a regular basis for the scheduled class time.

WPE 180 TaeKwonDo Traditional/Olympic
1-.75-.75 (Lecture/Standard Lab) This course is an introduction to the ancient Korean martial art. It is designed to help students understand and acquire the basic skills and fundamental techniques of TaeKwonDo. Comments: This is a KVCC course conducted at Lightning Kicks Martial Arts and Fitness Center LLC located at 826 Mills Street (south on Portage Road from downtown, left on Jackson, on the corner of Mills and Jackson). A dobuk (TKD uniform) is available from the instructor at a cost of $45. A dobuk is required prior to the start of class.

WPE 253 Independent Physical Training
1-.5-1 (Lecture/Open Lab) This course is based on scientific principles to develop and maintain muscular and cardio-respiratory fitness. Circuit training is the principle training regimen. Circuit training is a method of resistance training, which emphasizes muscular and cardio-respiratory endurance. Students meet with an instructor for the first one fourth of the class and the last eighth of the class. The remaining time is at the discretion of each individual student and must be "logged in" at the Wellness Center. Grades will be based on fitness and written assessments and hours logged into the Wellness Center. Prerequisites: WPE 153 or permission from instructor.

WPE 260 Intermediate Swimming
1-.75-.75 (Lecture/Standard Lab) This is an intermediate level instructional class designed for people who already know how to swim and are comfortable in deep water or who want to acquire skills for the lifeguard training course. This course will cover basic water safety skills and improve the following swimming skills: front crawl (freestyle) stroke, backstroke, breaststroke, elementary backstroke, and sidestroke.

WPE 263 Intermediate Yoga
1-.75-.75 (Lecture/Standard Lab) This course is a study of intermediate-level Hatha Yoga. The basic poses introduced in WPE 163 are presented in a more challenging way and with more variations. Inverted poses are introduced and breathing techniques are integrated into the practice of the poses. Prerequisites: WPE 163.

WPE 270 Massage Therapy 2
1-.75-.75 (Lecture/Standard Lab) Adding to the information and experience of "Introduction to Massage Therapy," the focus of this class is to build on techniques previously learned. Students will work with partners and learn additional tools for reducing stress and increasing relaxation and health. Time will be allowed for practice and integration of new material. Prerequisites: WPE 170. Comments: This course is offered through KVCC, but conducted by the Kalamazoo Center for the Healing Arts at 6350 West KL Avenue.

WPE 272 Coaching Field Experience
2-0-0 (Field Experience) This course enables students to function in the role of a coach in an athletic setting. The agency may vary to meet student learning needs and to broaden the student's background through the introduction of the various roles a coach may assume. Prerequisites: Successful completion of a WPE sports technique class Coaching Techniques or demonstrated ability to teach and perform requisite sport specific skills.