Kalamazoo Valley Community College

General Marketing
Associate of Applied Science

Date: 21-SEP-12

Effective Term: Winter 2013
 
This program provides a broad introduction to the various fields of marketing. Program graduates will have a number of entry-level position options.

Program Required Courses Minimum Credits: 30.00

BUS 101 Business Principles/Practices 3
BUS 103 Business Computer Applications 3
BUS 105 Principles of Marketing 3
BUS 201 Business Law I 3
BUS 206 Promotional Strategies 3
BUS 207 Organizational Behavior 3
BUS 208 Professional Sales 3
BUS 240 Internet Marketing Concepts 3
BUS 241 eBusiness Strategies 3
BUS 278 Business Internship 3

Program Elective Courses Minimum Credits: 14.00

BUS 115 Small Business Management 3
BUS 203 Human Resource Management 3
BUS 210 Quality Management 3
BUS 212 Personal Finance 3
BUS 263 Supervision 3
CIS 115 PC Hardware & Software Support 3
CIS 170 Web Page Coding w/Dreamweaver 3
MATH 216 Business Statistics 3

Business English Minimum Credits: 6.00

BUS 160 Business Writing Skills 3
ENG 110 College Writing I 3

Business Math Minimum Credits: 4.00

BUS 102 Math for Business & Industry 4

Political Science Minimum Credits: 3.00

PSI 100 Introduction/Political Science 3
PSI 101 American Government 3
PSI 102 State and Local Government 3

Economics Required Minimum Credits: 3.00

ECO 202 Microeconomics 3

Wellness/Physical Education Minimum Credits: 2.00

WPE 101 Principles of Fitness & Health 2
WPE 109 Water Safety Instructor 2
WPE 110 Lifeguard Training 2
WPE 112 Safety and First Aid 2
WPE 115 Beginning Coaching Techniques 3
WPE 116 Advance Coaching Techniques 3
WPE 117 Sports Officiating-Basketball 1
WPE 118 Sports Officiating-Volleyball 1
WPE 120 Nutrition for Wellness 2
WPE 122 Coaching Techniques-Basketball 2
WPE 124 Holistic Health 3
WPE 125 Contemporary Health Issues 3
WPE 128 Managing Stress 1
WPE 131 Fundamentals of Personal Train 3
WPE 140 Elementary Move & Activities 3
WPE 145 Physical Educ Method:Early Ele 3
WPE 150 Foundat's/Health, Phys Ed, Rec 3
WPE 152 Swimming for Fitness 1
WPE 153 Weight Training for Fitness 1
WPE 155 Aerobic Exercise 1
WPE 156 Water Aerobics 1
WPE 159 Beginning Golf 1
WPE 160 Beginning Swimming 1
WPE 161 Beginning Tennis 1
WPE 162 T'ai Chi 1
WPE 163 Yoga 1
WPE 168 Volleyball 1
WPE 170 Introduction/Massage Therapy 1
WPE 171 Beginning Pilates 1
WPE 173 Free Weight Training 1
WPE 176 Scuba Diving 2
WPE 177 Karate 2
WPE 178 Indoor Cycling/Fitness 1
WPE 179 Cardio Training - Basic 1
WPE 180 TaeKwonDo Traditional/Olympic 1
WPE 181 Intermediate Pilates 1
WPE 181 Intermediate Pilates 1
WPE 253 Independent Physical Training 1
WPE 260 Intermediate Swimming 1
WPE 263 Intermediate Yoga 1
WPE 270 Massage Therapy 2 1
WPE 272 Coaching Field Experience 2

  Minimum Total Credits: 62