Kalamazoo Valley Community College Wins Multiple Marketing Awards



Kalamazoo Valley Community College has received three Educational Advertising Awards from the Atlanta-based Higher Education Marketing Report and four Paragon awards from the National Council for Marketing and Public Relations.

This year, nearly 3,000 Higher Education Marketing award entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

Judges consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

The college’s “Register Now” campaign received a merit award in the total recruitment category. The 2012 Kalamazoo Career Fair received a merit award for Total PR, as did the Kalamazoo Valley Community College Foundation’s 2012 Annual Fund campaign.

Paragon Awards, given out by the NCMPR, recognize outstanding achievement in two-year college marketing and public relations. Kalamazoo Valley received a bronze award for the promotional campaign for the 2012 Kalamazoo Career Fair; gold awards for the Kalamazoo Valley Community Foundation’s 2012 Annual Fund Campaign; and the Kalamazoo Valley Museum’s MuseOn magazine. A silver award was also received for the college Sports Program. NCMPR's prestigious Paragon Awards recognize outstanding achievement in communications at community and technical colleges. It's the only national competition of its kind that exclusively honors excellence among marketing and PR professionals at two-year colleges.

Winners hail from large, multi-campus districts and small institutions, from large staffs with healthy budgets and from one-person shops with limited resources. All of them demonstrate that creativity, originality and unique approaches to problem-solving set the winners apart.