50th Anniversary
General Marketing

GENERAL MARKETING

Associate of Applied Science

This program develops abilities and skills in organization and management, business procedures, leadership techniques, and other fundamental aspects of business administration. The program prepares students for entry-level positions in business.

Currently enrolled students should check their Degree Works audit for specific course and program information. Students should also consult with a counselor or advisor for program specific information.

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Required Classes*
Course
Class
Credits
BUS 101
Business Principles/Practices
3
BUS 102
Math for Business & Industry
4
BUS 103
Business Computer Applications
3
BUS 105
Principles of Marketing
3
BUS 160
Business Writing Skills
3
BUS 201
Business Law
3
BUS 206
Promotional Strategies
3
BUS 207
Organizational Behavior
3
BUS 208
Professional Sales
3
BUS 240
Internet Marketing Concepts
3
BUS 241
eBusiness Strategies
3
BUS 278
Business Internship
3
ECO 202
Microeconomics
3
ENG 110
College Writing I
3
 
Political Science
3
 
Wellness/Physical Education
2
 
Program Elective Courses
14 Credits
Minimum Total Credits: 62

*It is essential to see a counselor regarding your program of study to verify course requirements and sequencing. To make an appointment, call 269.488.4100 (TTC) or 269.373.7800 (ACC) or 269.548.3205 (BHLC)